<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Transform Inc.</title>
	<atom:link href="http://www.transforminc.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.transforminc.com</link>
	<description></description>
	<lastBuildDate>Mon, 16 Apr 2012 14:56:27 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>The Power of the Collective PAUSE</title>
		<link>http://www.transforminc.com/2012/04/16/the-power-of-the-collective-pause/</link>
		<comments>http://www.transforminc.com/2012/04/16/the-power-of-the-collective-pause/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 14:56:27 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=710</guid>
		<description><![CDATA[Did you know that there is a town in Iowa that is the home of Transcendental Meditation (TM)? The entire town of Fairfield, Iowa is dedicated to living the principals of the Maharishi Sthapatya Veda principals and all town members, including the children, come together daily to practice TM. Just outside the town is Mararishi [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know that there is a town in Iowa that is the home of Transcendental Meditation (TM)?  The entire town of Fairfield, Iowa is dedicated to living the principals of the Maharishi Sthapatya Veda principals and all town members, including the children, come together daily to practice TM. Just outside the town is Mararishi Vedic City where 1000 pandits, India men who are groomed very early in life to be meditators, spend their entire day meditating and chanting for world peace.</p>
<p>I, Theresa, had not heard of this before and was amazed, that in these United States, there exists such a place.  To think that there are 1000 men every day praying for peace and an entire town that comes together at 5pm to meditate for 30 minutes got me wondering &#8220;what would it be like if organizations took time to stop, breathe and be silent for just a few minutes a day?&#8221; What would be the power of a collective PAUSE for an organization?</p>
<p>I&#8217;m not sure I have an answer for these questions but my gut tells me that any time we stop, breathe and take a few minutes to pause from all of our &#8220;doing,&#8221;  our body, mind and spirit says &#8220;thank you.&#8221;  A PAUSE in the middle of our busyness allows us to regroup, re-prioritize, recharge, and refresh ourselves and I can&#8217;t help but think that that increases our effectiveness and energizes us. Can you imagine if everyone in the company did it at the same time? I can only imagine the benefits that would be realized knowing from experience the benefits that individuals get from this practice.</p>
<p>Here&#8217;s your challenge for the week &#8230;. individually, take time to PAUSE each day if just for a few minutes and let us know what happens.  If you are a leader of a team, department or company, institute a 3-minute PAUSE by all of your employees. It sounds radical and some might think you are crazy, but if it increases productivity, focus and results, wouldn&#8217;t it be worth it?   </p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/04/16/the-power-of-the-collective-pause/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OPTIMISM AND ABUNDANCE ABOUND!</title>
		<link>http://www.transforminc.com/2012/04/02/optimism-and-abundance-abound/</link>
		<comments>http://www.transforminc.com/2012/04/02/optimism-and-abundance-abound/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 11:35:49 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Team Building]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=699</guid>
		<description><![CDATA[How about some good news as we start this week. Authors, Peter H. Diamandis and Steven Kotler, in their book, Abundance, provide exhaustive research and evidence that we are in a time of abundance and that the gap between meeting and even exceeding the basic needs of every man, woman and child on the planet [...]]]></description>
			<content:encoded><![CDATA[<p>How about some good news as we start this week.  Authors, Peter H. Diamandis and Steven Kotler, in their book, <strong>Abundance</strong><em>, provide exhaustive research and evidence that we are in a time of abundance and that the gap between meeting and even exceeding the basic needs of every man, woman and child on the planet are not far away.  The authors introduce dozens of innovators and innovations making strides to increase abundance today and in the future.  </p>
<p>Sound hard to believe?  If you want a small dose of optimism grounded in facts, this book is a fine read.  Read what people are saying about the book &#8230;  </p>
<p>&#8220;At a moment when our world faces multiple crises and is awash in pessimism, Abundance redirects the conversation, spotlighting scientific innovators working to improve people&#8217;s lives around the world. The result is more than a portrait of brilliant minds &#8211; it&#8217;s a reminder of the infinite possibilities for doing good when we tap into our own empathy and wisdom.&#8221;-Arianna Huffington, CEO, Huffington Post</p>
<p>&#8220;Abundance provides proof that the proper combination of technology, people and capital can meet any grand challenge.&#8221;-Sir Richard Branson, Chairman of the Virgin Group</p>
<p>&#8220;Diamandis and Kotler do a masterful job of explaining why we are at the start of a new era of radically increasing standards of living throughout the world. Abundance is essential reading for anyone looking for a better tomorrow.&#8221;<br />
- Elon Musk, CEO, SpaceX and Tesla Motors; Founder, PayPal  </p>
<p>Bring some optimism and abundance into your week . . . possibilities abound!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/04/02/optimism-and-abundance-abound/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SALES EVALUATION TOOL WITH TEETH!</title>
		<link>http://www.transforminc.com/2012/04/02/sales-evaluation-tool-with-teeth/</link>
		<comments>http://www.transforminc.com/2012/04/02/sales-evaluation-tool-with-teeth/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 11:30:45 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Sales Team]]></category>
		<category><![CDATA[Sales Training]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=695</guid>
		<description><![CDATA[We have been using the Objective Management Sales Evaluation for over 16 years. When wanting to develop and grow a sales team, this assessment in, in our opinion, one of the best on the market. The challenge is, though, that the Sales Evaluation is really tough on sales people. This tools criteria for what it [...]]]></description>
			<content:encoded><![CDATA[<p>We have been using the <a href="http://www.objectivemanagement.com/sales-force-evaluation.htm" title="Objective Management Sales Evaluation">Objective Management Sales Evaluation</a> for over 16 years.  When wanting to develop and grow a sales team, this assessment in, in our opinion, one of the best on the market.  The challenge is, though, that the Sales Evaluation is really tough on sales people.  This tools criteria for what it takes to be successful in sales is rigorous and so the results can be very revealing and often times, discouraging, at first, to sales people. But often, after reading the lengthy report, the news is often encouraging and offers very specific advice for how to realize almost immediate gains in efficiency, effectiveness and results. </p>
<p>Often in conversations with business owners, CEOs, and sales executives we are asked what they can do to support, grow and develop their sales people.  Sales is the life-blood of an organization and any investment made in growing and developing your sales people can significantly increase the bottom-line.  Knowing what you and your sales professional can do in very specific, actionable detail allows change and skill development to occur quicker and helps focus sales people&#8217;s attention on specific attitudes and behaviors that, if altered, will accelerate their selling success.  For example, rather than saying &#8220;you need to work on your prospecting skills,&#8221; the results would identify the beliefs that are sabotaging the sales person&#8217;s ability to be an effective prospector and then, identify the specific behaviors that will create prospecting success.  </p>
<p>If you or your sales people don&#8217;t want to know the truth, this isn&#8217;t the tool for you, but if you are looking for an objective perspective on how to support, grow and develop your sales people, and you can handle the truth, this one is, by far, the best.  Contact us if you&#8217;d like to learn more about it. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/04/02/sales-evaluation-tool-with-teeth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;I&#8221; or &#8220;ME&#8221; &#8230; WHO&#8217;S IN CONTROL?</title>
		<link>http://www.transforminc.com/2012/04/02/i-or-me-whos-in-control/</link>
		<comments>http://www.transforminc.com/2012/04/02/i-or-me-whos-in-control/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 11:28:58 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Personal Mastery]]></category>
		<category><![CDATA[Self Mastery]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=692</guid>
		<description><![CDATA[&#8220;Everything we do that&#8217;s important is the result of conflict. Not a conflict between us and the world&#8211;a conflict between us and ourselves. We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled? We [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Everything we do that&#8217;s important is the result of conflict. Not a conflict between us and the world&#8211;a conflict between us and ourselves.</p>
<p>We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled?</p>
<p>We want to stand up and make difference and we want to sit down and hide and be safe.<br />
We want to help others and we want to keep more for ourselves.</p>
<p>It&#8217;s not a metaphor, it&#8217;s brain chemistry. We don&#8217;t have one mind, we have competing interests, all duking it out.</p>
<p>This conflict, the conflict between I and me, is at the heart of being human. One side sells the other. Like all kinds of marketing, it&#8217;s far more effective if you know your audience. You will do a better job of telling a story (to yourself) if you understand who you are marketing to. In this case, I is marketing to me (and vice versa). The marketing is going on in your head&#8230;</p>
<p>Successful people have discovered how to be better at self marketing.&#8221;</p>
<p>How do you sell to yourself? What are you marketing to yourself?  Take time to listen to your inner conversations &#8230; I, Me, and We will enjoy a visit! </p>
<p>(Seth Godin)</p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/04/02/i-or-me-whos-in-control/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you a Catalyst for &#8220;Lollipop&#8221; Moments?</title>
		<link>http://www.transforminc.com/2012/03/08/are-you-a-catalyst-for-lollipop-moments/</link>
		<comments>http://www.transforminc.com/2012/03/08/are-you-a-catalyst-for-lollipop-moments/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 18:27:02 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>
		<category><![CDATA[Leadesrship]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=688</guid>
		<description><![CDATA[This short, inspiring video challenges us all to realize the value and impact of our everyday actions. Drew Dudley tells the audience a story that happened years ago that changed his definition of leadership forever. He asks us to rethink our definition of what it means to be a leader. Listen now to learn what [...]]]></description>
			<content:encoded><![CDATA[<p>This short, inspiring video challenges us all to realize the value and impact of our everyday actions. Drew Dudley tells the audience a story that happened years ago that changed his definition of leadership forever.</p>
<p>He asks us to rethink our definition of what it means to be a leader. <a href="http://www.ted.com/talks/drew_dudley_everyday_leadership.html" title="Listen now">Listen now</a> to learn what a lollipop moment is.  You&#8217;ve been creating them all your life &#8230;. and you just didn&#8217;t know it!    </p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/03/08/are-you-a-catalyst-for-lollipop-moments/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pizzled!</title>
		<link>http://www.transforminc.com/2012/03/01/pizzled/</link>
		<comments>http://www.transforminc.com/2012/03/01/pizzled/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 14:28:22 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[social intelligence]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=685</guid>
		<description><![CDATA[Ever heard this word before? Well it seems that social neuroscientists have coined this new word and we thought you might want to know what it means. Each of us may be pizzled daily or maybe even more frequently than that &#8230; okay so what is it? Ever had the experience of talking to someone [...]]]></description>
			<content:encoded><![CDATA[<p>Ever heard this word before?  Well it seems that social neuroscientists have coined this new word and we thought you might want to know what it means.  Each of us may be pizzled daily or maybe even more frequently than that &#8230; okay so what is it?</p>
<p>Ever had the experience of talking to someone and they pull out their smart phone to answer a call or respond to an email?  Ever done it to another person?  Sure we all have.  Well it seems that social neuroscientists studying the brain have called the response of someone that you do this to as being pizzled.  The word is the combination of the response of being puzzled and pissed off &#8230; pizzled.  It seems that the initial response is &#8220;I can&#8217;t believe he/she just did that?&#8221; (puzzled) and then &#8220;I can&#8217;t believe he/she just did that to me?&#8221; (pissed off).</p>
<p>Daniel Goleman, the author of Social Intelligence, in a TED video talked about the experience of being pizzled and how it signifies a loss of compassion and connection in our daily lives.  He mentioned the need for more &#8220;human moments&#8221; (a phrase coined in a Harvard Business Review article by Edward Hallowell) and advised that &#8220;the fundamental thing you have to do is turn off your BlackBerry, close your laptop, end your daydream and pay full attention to the person.&#8221;</p>
<p>Often, the single most important thing we can do every day is give our full attention to others.  We encourage you this week to not create &#8220;pizzled&#8221; employees but to have more &#8220;human moments.&#8221;  They will certainly appreciate it and maybe, just maybe, you&#8217;ll benefit from them as well.  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/03/01/pizzled/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sometimes We Miss the Obvious</title>
		<link>http://www.transforminc.com/2012/02/20/sometimes-we-miss-the-obvious/</link>
		<comments>http://www.transforminc.com/2012/02/20/sometimes-we-miss-the-obvious/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 16:11:49 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>
		<category><![CDATA[Client Development]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Management]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=682</guid>
		<description><![CDATA[On a recent flight to New York, I, Theresa, and about 30 passengers were settling in for a short, uneventful flight. Suddenly, a ground attendant announces, &#8220;Our count is off, we need everyone to get out their IDs so that we can check them.&#8221; Mind you, it is getting close to take-off time so we [...]]]></description>
			<content:encoded><![CDATA[<p>On a recent flight to New York, I, Theresa, and about 30 passengers were settling in for a short, uneventful flight.  Suddenly, a ground attendant announces, &#8220;Our count is off, we need everyone to get out their IDs so that we can check them.&#8221;  Mind you, it is getting close to take-off time so we were all compliant hoping the problem would be quickly resolved. We all pulled out our IDs and the attendant began to call off each person&#8217;s name.  When finished, she said &#8220;that&#8217;s only 30 passengers and the flight attendants have counted 31.&#8221;  So the ground and flight crews conferred and began to go up and down the aisle checking IDs. Then they started to call out the names again.  At this point, now 15 minutes pass take-off time, we, the passengers, began saying in chorus, &#8220;why don&#8217;t you ask if anyone&#8217;s name wasn&#8217;t called?&#8221; The ground attendant looked at her co-workers, picked up the microphone and asked, &#8220;Is there anyone I didn&#8217;t call?&#8221;  Immediately, a gentleman in the middle of the plane raised his hand saying &#8220;you didn&#8217;t call me.&#8221;</p>
<p>Surely there is a lesson in this for all of us. One wonders how did the attendants miss such an obvious step in their process? But even more curious is why the gentleman whose name wasn&#8217;t called didn&#8217;t raise his hand to say his name was not called or why we, the passengers, could see the solution to the problem (it felt so obvious to us) and the attendants couldn&#8217;t?</p>
<p>Why 5 attendants couldn&#8217;t see the solution we, the passengers, saw I&#8217;ll never know but what I do know is that we were part of the solution, and they didn&#8217;t involve us in solving the problem.  They followed their protocols, they talked amongst themselves, yet they didn&#8217;t involve those who were most impacted by the delay until we became so loud, they couldn&#8217;t ignore us.</p>
<p>I don&#8217;t know about you but I&#8217;ve certainly had those moments where it seemed like everyone around me knew what I should do, but for some reason I wasn&#8217;t ready or maybe willing to hear the answer.  Often the answer was as clear as day and when I finally &#8220;saw&#8221; it, I couldn&#8217;t believe I had missed it.</p>
<p>Take a few minutes this week to think about the problems, issues, or situations you have before you.  Ask yourself, &#8220;what am I not seeing about this situation?&#8221;, &#8220;what am I missing?&#8221; Often, distance, time and reflection are the best remedy for missing the obvious but sometimes, just asking someone else for input can save you a lot of time and energy.   </p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/02/20/sometimes-we-miss-the-obvious/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Train Your Brain to Focus</title>
		<link>http://www.transforminc.com/2012/02/05/train-your-brain-to-focus/</link>
		<comments>http://www.transforminc.com/2012/02/05/train-your-brain-to-focus/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 17:53:58 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=677</guid>
		<description><![CDATA[Who doesn&#8217;t feel a little frazzled these days? With so many distractions, options, information and noise coming at us, it&#8217;s amazing we are able to focus and get work done. In a recent article on &#8220;How to Train the Brain to Focus&#8221; by Paul Hammerness and Margaret Moore, they share three ways we can start [...]]]></description>
			<content:encoded><![CDATA[<p>Who doesn&#8217;t feel a little frazzled these days?  With so many distractions, options, information and noise coming at us, it&#8217;s amazing we are able to focus and get work done.  In a recent article on &#8220;How to Train the Brain to Focus&#8221; by Paul Hammerness and Margaret Moore, they share three ways we can start to improve our focus.    </p>
<p><strong>Tame your frenzy.</strong>  Frenzy is an emotional state, a feeling of being a little (or a lot) out of control.  Frenzy is often underpinned by other emotions, anxiety, sadness, anger, etc. These emotions cause the brain to go into &#8220;fight or flight&#8221; mode. Positive emotions and thoughts have the reverse affect. They relax the brain and enable it to engage in increased functionality. The authors give some scientific data to support this and suggest that you &#8220;try to improve your balance of positive and negative emotions throughout the day. Notice when your brain gets &#8220;hijacked&#8221; or fixated in negative thoughts or patterns. Most of all, do things that increase positive emotions &#8211; breathing, exercise, meditation and getting enough sleep.</p>
<p><strong>Apply the breaks.</strong> Distractions are always lurking: wayward thoughts, emotions, sounds and interruptions. Fortunately, the brain is designed to instantly stop a random thought, an unnecessary action, and even an instinctive emotion from derailing you and getting you off track. What can you do? To prevent distractions from hijacking your focus, use the ABC method as your brain&#8217;s brake pedal. Become Aware of your options: you can stop what you are doing and address the distraction, or you can let it go. Breathe deeply and consider your options. Then choose thoughtfully: Stop? or Go? </p>
<p>Another option I liked was to institute &#8220;distraction-free meetings&#8221; where everyone is expected to contribute and offer thoughtful and creative input, and no distractions allowed.  </p>
<p><strong>Shift Set.</strong>  While it is great to be focused, sometimes you need to turn your attention to a new problem. Set-shifting refers to shifting all of your focus to a new task, and not leaving any behind on the last one. Sometimes it is helpful to do this in order to give the brain a break and  allow it to take on a new task.  What can you do?  Before you turn your attention to a new task, shift your focus from your mind to your body. Go for a walk, climb stairs, do some deep breathing or stretches. Even if you are not aware of it, when you are doing this, your brain continues working on your past tasks. Sometimes new ideas emerge during such physical breaks. </p>
<p>Distractions are a part of life yet so is our ability to choose what we do, when and how we do it.  This week watch the distractions that keep you from being focused and productive. If you find you need a little more focus, remember you, and only you, have the ability to &#8220;tame the frenzy, apply the breaks and shift set.&#8221;  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/02/05/train-your-brain-to-focus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Employees: Asset or Expense?</title>
		<link>http://www.transforminc.com/2012/01/22/671/</link>
		<comments>http://www.transforminc.com/2012/01/22/671/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 19:13:23 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[employee management]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=671</guid>
		<description><![CDATA[A recent study by Consumer Reports gives some interesting results about what is really important to customers. Here&#8217;s the data: Isn&#8217;t it interesting that &#8220;treats employees well&#8221; is #4? The old adage, &#8220;happy employees make happy clients,&#8221; must apply here. Customers can tell when employees love what they do. Customers watch how employees are treated [...]]]></description>
			<content:encoded><![CDATA[<p>A recent study by Consumer Reports gives some interesting results about what is really important to customers.  Here&#8217;s the data:</p>
<p><a href="http://www.transforminc.com/wordpress/wp-content/uploads/2012/01/Customer-Data.png"><img src="http://www.transforminc.com/wordpress/wp-content/uploads/2012/01/Customer-Data-300x215.png" alt="" title="Customer Data" width="300" height="215" class="alignnone size-medium wp-image-672" /></a></p>
<p>Isn&#8217;t it interesting that &#8220;treats employees well&#8221; is #4?  The old adage, &#8220;happy employees make happy clients,&#8221; must apply here.  Customers can tell when employees love what they do. Customers watch how employees are treated and make assumptions about the Company.  Your employees are a reflection of the Company. How do you see them? </p>
<p>Our most successful clients are those CEOs and Presidents who believe that every dollar they invest in developing, growing and managing their employees directly impacts their organization&#8217;s success and bottom line results. They view their employees are &#8220;assets&#8221; and investing in them, even in the most challenging of times, is a long-term investment with a long-term pay-off.   </p>
<p>When an employee feels and is treated like an asset, not an expense, their commitment to you and the company shows in every interaction they have with your customers!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/01/22/671/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Owns What?</title>
		<link>http://www.transforminc.com/2012/01/09/who-owns-what/</link>
		<comments>http://www.transforminc.com/2012/01/09/who-owns-what/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 13:36:27 +0000</pubDate>
		<dc:creator>Theresa Gale</dc:creator>
				<category><![CDATA[Monday Morning Wake Up Tips]]></category>

		<guid isPermaLink="false">http://www.transforminc.com/?p=667</guid>
		<description><![CDATA[Near the end of 2011 there was a large legal case looming that got the business world&#8217;s attention. Here is the question: Can a company cash in on, and claim ownership of, an employee&#8217;s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google [...]]]></description>
			<content:encoded><![CDATA[<p>Near the end of 2011 there was a large legal case looming that got the business world&#8217;s attention.</p>
<p>Here is the question:  Can a company cash in on, and claim ownership of, an employee&#8217;s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours? </p>
<p>Not an easy question for sure.  Here are some of the details of the case. The employee, who authored a Twitter account on behalf of the company, claimed, after he terminated employment with the company, that he should be paid a percentage of the revenue earned from the account. He says the company gave him permission to continue &#8220;tweeting&#8221; yet he changed the Twitter account name to his name only.  As a result of his efforts, the company continue to make revenue and he felt he should be compensated for a percentage of the business realized from these efforts. The company rejected that and filed a suit against him saying the Twitter account was a customer list and so property of the company and asked for compensation for the use of the list.</p>
<p>The courts have not decided on this one yet but we can certainly glean some lessons from this one:</p>
<p>1. If you don&#8217;t have a social media policy, now is the time to develop one.  </p>
<p>2. If there are positions in the company that are responsible for communication with your clients using social media, have them sign a document that states that the company owns the account and if they should leave the company, the account and all future revenue, stays with the company.</p>
<p>3. If employees are writing content, the company should decide the account name and when possible, avoid using the employee&#8217;s name on the account. </p>
<p>4. &#8220;Inspect what you expect.&#8221; If you are going to have a policy, monitor it! </p>
<p>We&#8217;re looking out for your best interest on this one. Let&#8217;s make this the first lesson we all learn in 2012!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.transforminc.com/2012/01/09/who-owns-what/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

