Avoid Regret by De-Escalating Conflict
Marketers want commitment. They want the big finish, the closed sale, the new customer. Buy Now! The goal then is to create tension, to escalate need, to amplify conflict until action is taken. Escalation causes us to commit to our original need, by reinforcing it. It...Competition: Do You Know When to Hold and When to Fold?
Today I read an intriguing headline on the cover of a past Harvard Business Review, “Do You Play to Win, or To Not Lose.” When I read the article, it wasn’t what I was expecting, but it’s a great title and sparked with something I’ve been...Emotional Bonding: A Necessary Ingredient in Leadership
“Leaders bring out the best in others, but successful visionaries go even farther: they form lasting emotional bonds. They are the kinds of leaders we hold in our hearts. Deep motivation then develops. When people are emotionally bonded to you, they want to...Join our mailing list
What is the Enneagram?
The Enneagram is the most effective tool we’ve found for catalyzing personal and professional success. Transform has been using this powerful, transformational tool for more than 20 years to redefine organizational cultures and to create highly functional and effective leaders, work teams and employees.
wake up and sell
Are you tired of feeling stuck in your sales career? Wake Up and Sell by Theresa Gale and Mary Anne Wampler, will help you overcome your motivational and behavioral blind spots to get you unstuck and on the road to sales success.
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